About Us


Here at Rebellion, we don't sell the expected or mundane. We have exclusive relationships with the worlds leading and disruptive challenger brands. These are the brands that are redefining the industry and igniting fire and fury into the world of guitars.

Our brands include: Matchless Amplifiers, Iconic Guitars, Vahlbruch FX, Rock n Roll Relics, Luxxtone Guitars and Grove Guitars


- Co-Founder / Head of Sales / Shoe-Gazing Fanatic.

After spending his teenage years playing bass in a shoegazing, indie band and owning a Graphic Design Business at 22 Mark got a job with Jeff Pumfrett at Machinehead Music. He then moved on to an 11-year career in Distribution and worked for Taylor Guitars, Digitech, Washburn, Hughes and Kettner amongst others. He then moved to Somerset, met up again with Jeff and they started World Guitars where he remains a co-owner.

 Mark Smith - Rebellion Distribution - Matchless Amplifiers - Vahlbruch FX

"Rebellion was a fantastic opportunity to get back into Distribution, a business that I love, at a time when there are some exciting and incredibly talented builders on the scene." - Mark

When not ordering product, doing technical support, staring at Excel documents and talking to Dealers, he attempts to cook, record music and play computer games.


- Co-Founder / Head of Design and Marketing / Pentatonic Addict.

Malc has always been, above all else, obsessed with two things, guitars and creative design...

Owning a very successful Creative Design and Marketing Agency, Rebellion came along, and he now finally gets to do both at once! As brand director he is responsible for everything Creative at Rebellion, including the website design, marketing, photography and social media. He also utilises his agency to carry out marketing and design for some of the brands we distribute, which puts us in a very unique place in terms of what we can offer our brands.

Malcolm Coombes - Rebellion Distribution - Matchless Amplifiers - Vahlbruch FX

"My dream has always been to combine my obsession for guitars with my passion for helping brands grow through creative design. I couldn't miss out on this opportunity." - Malc

He is in the process of building a new video and photography space, and is about to embark on our brand new YouTube Channel, not only directing but playing too, so watch this space!

James O'Neill

- Head of Technology / Token Non-Guitarist.

James is responsible for the Rebellion online store, making sure it works smoothly and looks amazing, as well coming up with new ways for us to showcase our cool product range to you.

After teaching himself to code in 2012, James has worked with Malc ever since, collaborating closely on numerous projects. When Rebellion started he was a natural fit for the team since his skills would allow us to make our customer experience the best it can be.

Now there's no easy way to break this next news but James... Well, James doesn't actually play the guitar! Or any other instrument for that matter. Yes, we know, this cannot be allowed to continue; so we've made a deal with James: when the current lockdown eases he's finally going to learn to play. Keep an eye out for updates on this and maybe a few videos of his progress along the way.